Welcome to the Local Legal Marketing Webinar

Well, hello, everybody. Thanks for joining us. My name is Jeff, and I’m with Local Legal Marketing. I know my background looks a little bit odd for a webinar, but the truth is, I am most comfortable on my cell phone. No, no, she’s not a big 150-foot yacht or anything like that. It’s a wonderfully restored 28-foot Sabre.

Our webinars will be coming to you from onboard here in beautiful St. Petersburg, Florida. That said, you might occasionally hear marina noises, and we are right next to the local municipal airport, so every once in a while, you might hear a helicopter or an airplane. If it gets in the way, I’ll pause until they have passed.

What to Expect from This Webinar

I’m thrilled that you are here. By the end of this presentation, you’ll be invigorated, armed with new insights, and ready to transform your law firm’s marketing strategy.

Your 2022 Internet Marketing Plan

• Maximize your inbound prospects in the new year.
• Double or triple your per-partner profit.
• Discover exactly how some of our clients have done just that.

What We’ll Cover

• Setting clear, specific goals for 2022.
• A detailed walkthrough of all the online marketing channels you should be tapping into.
• The latest marketing trends for 2022.
• Developing a custom action plan tailored to your current position and needs.

Since we have a lot to cover in an hour, I’ll be running without taking live questions. If you have questions, feel free to email me at hello@locallegalmarketing.com.

Stay Until the End for Exclusive Resources

If you stay until the end, you’ll get access to:

• The full presentation workbook.
• Spreadsheets and cheat sheets.
• Everything you need to build your custom 2022 marketing plan.

The Evolution of Google Search & Why SEO Alone Won’t Cut It

Let’s take a look at a typical search for a personal injury attorney in Tampa. Here’s what you get:

1. Google Screened Ads.
2. Traditional Pay-Per-Click (PPC) Ads.
3. Google My Business (GMB) listings.
4. Google Maps results.
5. Position Zero—where answers to common questions appear immediately on the front page.
6. Finally, the organic search results at the bottom.

In the past, if you ranked at the top of organic search, you were guaranteed tons of traffic. But today, Google has structured search results in a way that prioritizes paid placements, meaning SEO alone is no longer enough.

The Rainmaker Client Attraction Blueprint

To dominate your market, you need a complete **client attraction system**, not just one marketing tactic. Our **Rainmaker Client Attraction Blueprint** includes:

• Social Media Marketing
• Directories & Citations
• Pay-Per-Click (PPC) Advertising
• Retargeting Ads
• Search Engine Optimization (SEO)
• Reputation Management & Reviews
• Videos & Podcasts
• Sales Automation
• Email Marketing
• Market Research
• Website Optimization

This system ensures that you’re firing on all cylinders to maximize your firm’s lead generation and profitability.

Setting Clear, Measurable Goals for 2022

Success starts with well-defined goals. According to a Harvard study:

• 84% of graduates had no specific goals.
• 13% had goals but didn’t write them down.
• 3% had clear, written goals with a plan to achieve them.

The results? The 3% who had written goals earned **10x more** than the other 97% combined. That’s the power of setting clear, measurable objectives.

How to Set Your Law Firm’s Revenue Goals

Here’s an example framework for setting financial targets:

• Annual Revenue Target: $5.5M
• Monthly Revenue Target: $460K
• Average Client Lifetime Value: $20K
• Clients Needed Per Month: 23
• Consultations Required Per Month (75% Close Rate): 31
• Inbound Leads Needed (20% Conversion Rate): 155

Knowing these numbers allows you to structure your marketing efforts accordingly.

Why Marketing Automation is Critical

50-60% of inbound leads go unconverted because law firms **fail to follow up** properly. That’s why automation is essential.

Automation Can Triple Your Revenue

Let’s compare two firms, both generating 100 leads per month:

• Firm A: 30% conversion rate (manual follow-up) = $900K revenue.
• Firm B: 70% conversion rate (automated follow-up) = $2.1M revenue.

Which firm do you want to be?

Building Your Marketing Plan

To succeed in today’s digital landscape, you need a structured marketing plan that includes:

• SEO & Google Ads
• Social Media & Content Marketing
• Lead Capture & Conversion Optimization
• Marketing Automation & Retargeting

With a well-executed strategy, you can double or triple your law firm’s profitability.

Ready to Take Your Firm to the Next Level?

If you’re ready to start implementing a **real marketing system** that delivers results, let’s talk.

📅 **Schedule a Free Consultation** at locallegalmarketing.com/schedule

📧 **Email Us:** hello@legalbrandbuilders.com

We look forward to helping you grow your firm!