Legal Brand Builders
About us
Our Story
Pioneering Legal Marketing Excellence:
At Legal Brand Builders, our journey began over 40 years and a generation ago where we challenged the status quo by introducing groundbreaking technology to law firms at a fraction of the cost. Starting out as Habitat Marketing, a lifestyle real estate marketing company, we've evolved to harness deep digital marketing expertise, consistently placing our clients' success first. Today, we lead with a client-first ethos, empowering law firms prepared to invest in achieving exceptional online visibility and client engagement.
Our story
How it all started
Technology traditionally begins in the hands of big law firms, and as it stabilizes and evolves, it becomes accessible to mid-sized and smaller firms, allowing them to compete head-to-head with mega firms and to significantly outpace smaller competitors. Over four decades ago, during a time when new microcomputer technology was emerging, firms found a powerful ally in our company. We were originally known as Habitat Marketing, a real estate lifestyle firm.
Our firm faced two colliding economic forces in the early 1980s, requiring the best pivot that we have ever made in strategy. Amidst skyrocketing interest rates and a crashing real estate market, we seized the opportunity to bring revolutionary micro computer technology to mid-sized law firms. By replacing expensive $100,000 word processors with more capable, and affordable microcomputers, we democratized access to technology that was once exclusive to larger firms.
This pivotal move enhanced productivity and profitability across Florida’s legal landscape. Today, we continue to empower law offices by bringing the latest digital marketing strategies and technologies previously deemed inaccessible. By democratizing 'Big Business' strategies, we ensure that mid-sized and even smaller law firms not only stay competitive but also gain a strategic edge.
Tech Innovation
It's got to be so frustrating, even infuriating, to see that you're not reaping the leap in profitability that comes from deploying cutting-edge marketing strategies—unlike your bigger competitors. There's justifiable huge risk aversion, with so many so called law firm agency's that have really no experience under the covers. Who do you trust to make it happen? Wouldn't you love to blindside your competition.
We understand the challenges of staying competitive in a tech-driven market. That's why we've dedicated over four decades to transforming technological intimidation into a competitive advantage for law firms of all sizes. From the early adoption of microcomputers that replaced expensive word processors back in the '80's to implementing dynamic digital marketing strategies today, we ensure that advanced tools are not just reserved for the largest firms.
Picture the personal satisfaction you'll feel when you outmaneuver the competition with new marketing strategies that set you far ahead. With us as your partner, you'll implement powerful tools and tactics that not only keep you competitive but make you a trendsetter in your field. We handle the complexities, enabling you to enjoy the success and the recognition that come from being a leader.
Ready to turn your frustration into triumph? It's time to join those that have leveraged our expertise to become industry leaders. Contact us today to explore how we can help elevate your firm to new heights of success, and to do so painlessly.
Client-Centric Strategies
- Frustrated by marketing solutions that promise the world but deliver little?
- Tired of self-proclaimed agency experts who don't grasp the unique constraints and possibilities of legal marketing? At Legal Brand Builders, we share your frustration with agencies that push "THE ONE THING" strategies without delivering results. Such approaches not only mislead—they undermine our entire industry, similar to how a few unscrupulous attorneys can tarnish the reputation of the legal profession. We vehemently reject the idea of simplifying marketing strategies just to secure a deal. Instead, we've meticulously structured our services into distinct tiers, each designed to maximize the value and impact of your investment.Rejecting the oversimplified "ONE THING" approach, we understand that the internet's vastness mirrors the diversity of your potential clients' online behaviors. Our strategy focuses on precision and synergy, coordinating multiple targeted approaches to effectively engage your audience. By steering clear of the race to the bottom, we ensure each tier of our service employs synergistic strategies, providing you with a comprehensive suite of tools that work harder and smarter for your firm.In the end, our goal is clear: to drive a continuous influx of new legal matters to your firm, attracting prospective clients who are predisposed to Know, Like, and Trust you even before their first contact.
Future Leadership
Don't you hate losing out to competition, especially less capable competition, due to always trying to play catch up?
Are you tired of reacting to trends rather than setting them?
"Ahead of the Curve: Preparing Law Firms for Tomorrow"
Is your law firm ready to match and surpass competitors in attracting new clients and important legal matters?
Legal Brand Builders has been setting the pace for over four decades, from pioneering early email marketing to crafting sophisticated AI-driven strategies today. Our foresight has consistently placed our clients at the forefront of legal marketing innovations. When others were just beginning to understand the potential of the internet, we were already shaping it, developing tools and strategies that have defined industries.
Imagine the satisfaction and prestige of seeing your firm recognized as the most innovative in your field. Picture your competitors' surprise as your firm consistently captures the most lucrative cases and highest-profile clients, thanks to strategic, data-driven marketing. With our expertise, your firm will not only gain more business but also enhance its reputation, projecting the image of success and authority that you deserve.
Don’t let another day pass where your firm is anything less than the leader in your market. Join the elite group of law firms that have transformed their practice with Legal Brand Builders. Contact us today to harness our proven track record and start leading the field. Together, we'll not only meet your business goals but also elevate your firm's prestige in the eyes of your peers and competitors.

Henry Folkersen
Founder

Wendi Folkersen
Treasurer

Jeff Folkersen
Founding Partner, President
Our Digital Agencies Mission
Our Mission is to drive waves of new prospects to our clients, predisposed to Know, Like and Trust them, through Smart Digital Marketing Strategies.
What Our Clients Say
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Why settle for a single tactic when you could dominate the market with a coordinated, omnipresent strategy? Our JurisBranded system offers a seamless blend of over 20 high-impact services, crafted to amplify your firm's prestige and appeal. Partnering with us shows you’re steps ahead—smart, strategic, and ready to impress. Isn't it time you harnessed every advantage?
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CMS integration included
Blog setup
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