Brilliant law firms with extraordinary goals
need equally extraordinary marketing partners.
Now More Than Ever.
Everything in Legal Marketing Has Changed
Is Your Firm Leading That Charge?
From Artificial Intelligence to Marketing Automation, technology is transforming in every way how new clients find, choose, and connect with forward-thinking law firms. This Once-In-A-Career shift creates unmatched opportunities to amplify your power and achieve a reality beyond expectations. Technology provides the tools to get there, Legal Brand Builders makes it effortless.
Will you seize the moment, or cede control of the market to your competitors?
Running last year’s Business Development Strategy?
In the words of Coach Lou Holtz, “You’re either growing or you’re dying.”
Lou would know. He’s the only college football coach in history to lead six programs to bowl games—and the only one to take four to top-15 national rankings. Lou doesn’t talk about growth. He delivers it.
Now look at your own firm’s strategy.
If it’s been more than a year since you truly revisited your brand, your momentum is already fading—whether you’ve felt it yet or not.
The market has shifted. Digital background noise is now a roar.
Law firms still running on old playbooks are either quietly becoming irrelevant, or about to be blindsided by it.
Growth is no longer optional.
Your competitors are evolving.
You either grow—or you get outgrown.
When You Started Your Firm What Were Your Expectations of the Lifestyle It Would Create.
Are You Living That Life?
Real Life, Hard Work, Dissappointments, Learning, Outright being lied to by “guru’s” wanting a buck, all get in the way of reaching that lifestyle we all dreamed of when we became entrepreneurs. We believe, it’s time to recapture that dream, and more, make it a reality.
The Legal Brand Builders Strategy To Partner In Your Firm’s Growth
Mindset
First, your entire firm should be coached in adopting the right mindset for what you define as success. It’s not always just about getting more clients—it could be about attracting the right kind of cases, improving work-life balance, or becoming the go-to authority in your niche. Mindset starts with a goals review and a commitment to strategic, long-term thinking instead of just chasing short-term wins.
Brand
Once you’re clear on your goals, your brand must reflect that vision in a way that is unmistakable and memorable. Your firm’s brand isn’t just a logo or a website—it’s the total experience people have with you, from your messaging to how you handle cases. A strong, strategic brand attracts the right clients, sets expectations, and positions your firm as the obvious choice.
Visibility
A great brand won’t work if no one sees it, so the next step is visibility—getting your firm in front of the right people at the right time. This isn’t about being everywhere, it’s about being where your ideal clients are, whether that’s online, in search results, or through referral networks. Effective visibility ensures that when someone needs legal help, your firm is the first one they think of.
Engagement
Once people find you, they need a reason to stay and connect, which is where engagement comes in. This means creating valuable, trust-building interactions—whether through content, social media, client relationships, or community involvement. A firm that engages well doesn’t just get leads; it builds trust and credibility that make clients choose you over the competition.
Influence
With consistent engagement, your firm starts to build influence—your reputation as a thought leader and go-to expert in your field. Influence means your insights shape conversations, your content is shared widely, and clients come to you not just because they need a lawyer, but because they trust you specifically. At this stage, your firm isn’t just known—it’s respected and sought after.
Domination
When all these pieces come together, your firm reaches the final stage: domination. This doesn’t mean crushing the competition in a cutthroat way; it means becoming the firm that naturally owns its space because of reputation, authority, and results. A dominant firm doesn’t chase clients—clients chase them, and growth happens in a sustainable, predictable way.
Harness The Power Of Teamwork
Recapture The Thrill Of The Race
ABOUT OUR FEARLESS LEADER
Meet Jeff Folkersen
Founding Partner
Jeff first started working with attorneys when word processors were barely starting to be adopted on microcomputers, a few years before the first PC. Jeff has marketed both to, and for, attorneys, for over 40 years. His first agency was launched in 1999. He’s seen fads come and go, but what has remained consistent in his experiences are foundation-level strategies, upon which he leverages the most current latest and greatest tactics.
It stopped being “all about the website” a few years ago and is now all about delivering an omnipresent strategy that meets the attorney’s client wherever thry might be found online. Jeff has driven systems for decades that drive waves of new clients to law firms across the country.
He is particularly excited about our proprietary “JurisBranded” system soon to launch under Legal Brand Builders.
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Exhilerating Marketing for YOUR Law Firm
…Because your vision deserves it.
News
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Planning for Law Firm Growth
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